CASE STUDY:

New Website: Health Coach

Location:

Brisbane

Industry:

Health and Wellness

Service:

Website design, build and maintenance

Table of Contents

Client:

Healthy in the Middle

Healthy in the Middle is a health and wellness coaching business based in Brisbane owned by Claire Kelly. She provides coaching for midlife women through menopause and cancer and helps promote healthy lifestyle habits. Claire has extensive experience in the health industry, having been a specialist cancer nurse for 35 years. For the past five years, she has focused on menopause and health coaching in and around Brisbane.

Lacking experience in website development and management, she employed the services of Webwise Digital.
Websites for health and wellness coaches Webwise Digital Website Design Brisbane

Health Coach Website Build

Claire had set up the website - having no prior experience, it took a long time to create and she had no idea about the back end.

Health Coach Website BEFORE:

Health Coach WordPress website before website design by Webwise Digital in Brisbane

Supporting a new business with a better understanding of their services

Through working with Tracey from Webwise Digital, Claire realised she didn’t have a strategy or had given any thought to how having a website could enhance her business.

Claire’s goal was to create a way of sharing her business and her services, so she set up the website herself.

Having no prior experience, Claire found it took a long time to create and had no idea about the back end.

Her lack of knowledge of SEO meant that Claire had not considered how to optimise traffic.

Claire also found that she wasn’t maximising the functionality of her website.

Website Goals for Health Coach

  • New Website

    Claire wanted a new website to help her move into her business full-time.

  • Informative

    She wanted the website to describe health and wellness and explain her services.

  • Easily contactable

    She wanted clients to easily be able to get in touch via email or a form and book a call online.

  • Events and Articles

    Claire would like to post important events and eventually start a blog for her followers.

A new website for a new business in Brisbane

A successful new website

The new and improved Healthy in the Middle website redesign successfully met Claire’s goals. The home page now includes information about “Healthy in the Middle” and the services offered. There are also now dedicated pages for Claire’s four core services, as well as for “About,” “Contact,” and “FAQ” pages.

Claire also regularly writes articles for her website’s blog – which she can easily add by herself.

Website experience

Claire had an excellent experience working with Tracey from Webwise Digital.

She described it as being enjoyable, easy, and personal.

She loved that all she had to do was provide content based on her expertise, and the rest was taken care of.

She appreciated the different options discussed and that Tracey helped her to think about website structure and functionality.

She especially liked how the work and content were personalised to her taste and reflects her character. 

Feedback on the experience working with Tracey

I am very satisfied with my website. I would recommend the services of Webwise Digital and say that Tracey is personable and helps to deliver a personalised website. I appreciate that she takes the time to listen and understand your needs and your unique business needs. I appreciate that she provides a range of options to deliver content and encourages me to look at other sites that I like to help shape my site.”

Claire Kelly

Healthy in the Middle

The Impact of getting website support from a local expert

Following project completion, Claire noticed that there had been a major difference in accessibility.

Tracey added a booking system to the website, which has allowed women to book a session with Claire easily.

On top of making it easier for clients to book with Claire, Tracey also added Google reviews to the website.

This addition means that potential clients can see what others have to say as soon as they open the website.

Through working with Webwise Digital, Claire was able to focus on her activities better.

At the beginning of the project, her key services were not clear, but as time has gone on, Claire has been able to refine her key deliverables. 

A professionalwebsite can help a new business establish their online presence

If you are starting your business or moving to your own business full time – now may be the time to get Tracey to design and build your new website

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