CASE STUDY:
Website Refresh: Westlake Plumber
Location:
Westlake, Brisbane
Industry:
Plumbing
Service:
Website design and build
Client:
Pearl Plumbing
Established in 2004, PEARL Plumbing is a trusted plumbing business with over 20 years of local expertise, serving both domestic and commercial clients in Brisbane’s western suburbs. Known for quality workmanship, friendly service, and quick response times, they handle everything from hot water systems and blocked drains to tapware upgrades and roofing and guttering. Their professional and reliable approach has earned them a solid reputation among homeowners, real estate agents, and body corporates alike.

Plumber Website Refresh
PEARL Plumbing faced a significant challenge when their WordPress website became inaccessible.
Supporting a local plumber with a challenging website
PEARL Plumbing faced a significant challenge when their WordPress website became inaccessible. The website, created years ago by a local developer who had since relocated, had been out of action for weeks. They had limited knowledge of how to manage or access the site, no recent backups, and minimal updates made since its creation. These issues left the business with a broken website, no way to fix it, and a diminished online presence.
Website Goals for Pearl Plumbing, Westlake
They approached me for help in recovering their website. Initially, the goal was to restore access and functionality to the existing site. However, after diagnosing the website’s condition, we agreed on a new brief: to rebuild the website from scratch, ensuring it was modern, functional, and easy to maintain while preserving the brand’s identity.
website support process
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Initial Recovery Attempt
I thoroughly assessed the website's backend and managed to recover around 70% of the content. However, the site’s outdated software and plugins caused critical errors, making further updates unreliable.
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Rebuild Recommendation
After consultation, we agreed that a full rebuild would be more time- and cost-effective than attempting to salvage an outdated and unstable website.
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Website Rebuild
I designed and developed a new WordPress website with a modern look and feel and enhanced usability. The new site is a simple one-page WordPress website tailored to their business goals, including robust security measures and scalability for future growth.
Plumber Website before:

Website Refresh experience
Throughout the project, clear communication and understanding of the client’s unique situation were key.
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Flexibility
The client’s busy schedule required flexibility in communication. I adapted to their availability, ensuring progress updates were shared at convenient times.
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Collaboration
By taking the time to understand their needs and offering multiple options, the client felt informed and confident about the rebuild decision.
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Empathy and Support
I provided patient support and guidance, especially given their limited time and technical knowledge, ensuring the process was smooth and stress-free.
Website rebuild results
- A fully functional, modern, and professional website launched successfully, restoring the client’s online presence.
- Increased website usability, making it easier for the client to manage and update content themselves.
- Enhanced security and futureproofing through updated plugins and WordPress software.
- Renewed confidence for the client in having a reliable, easy-to-use platform to represent their business online.
Feedback about my website support
“Tracey came to our rescue when our existing website was broken and no longer usable. She provided us with options and discussed our requirements for creating a new website before proceeding. The process was seamless and fuss-free. Tracey was easy to work with and provided us with a great finished product and training to perform monthly updates. Thank you, Tracey!”
Matthew Pearl
PEARL Plumbing
The importance of a WordPress website management plan
This project highlights the importance of ongoing website maintenance and the value of having a reliable partner to support a business’s digital presence. It’s not just about fixing problems when they arise—it’s about proactive maintenance to keep your website running smoothly and prevent issues before they happen.
Contact me for WordPress Website Support in Brisbane
- If you need regular maintenance for your WordPress website or a more modern look, contact Tracey by email at info@webwisedigital.com.au or fill in the form on the contact page.
- If you’d like to know more about PEARL Plumbing, you can head to their website: pearlplumbing.com.au